Wordmarks can only be created using letters so it is important to choose a typeface that conveys your brand’s personality. Here are some tips and tricks to make your wordmark stand out: Choosing the right typeface Inexperienced and low-cost designers are unlikely to produce outstanding results. But it is possible to hire a full-service branding company. You can see the difficulty of creating an icon logo or graphic. It should capture your brand essence in a clear and simple graphic. It is easier to focus on your typography and colors, and not try to synthesize your brand into one symbol. They look unprofessional or have a confusing concept. It can be hard to find a professional designer who is able to design a strong logo, especially if you are limited on budget.Ī well-designed logo should be simple. It is difficult to create a memorable, well-designed graphic symbol that represents your brand’s image. Too many logos are poorly designed. Poorly designed logos are a common problem for many companies However, it is more likely that you will need to create a new symbol. Additional effort is required to get people to associate the graphic and your brand. If you are a new company or have limited marketing budgets, it is crucial that prospects remember and recognize your name. A well-designed graphic may be able to reinforce a brand’s name, such as Domino’s or Target. When to use a wordmark logoĪlthough wordmarks are preferred by many designers and considered the best form of logotype, it can be daunting to create a wordmark if you’re not a professional designer.Ī well-designed wordmark can be a great solution for many businesses. These are some strong reasons to choose this type of logo: Your brand’s name is reinforced by wordmark logos It is possible to use cultural and visual associations to communicate certain messages using fonts and colors in your logo if you know your target audience. Google, Coca-Cola and Calvin Klein are just a few examples of wordmark logos. These cases have shown that the words are the brand’s visual landmark. It does not include symbols, mascots or badges. Wordmark logos can also be called “logotype” and include monogram variations to fit smaller spaces such as social media profiles or favicons. These logos are simple, so typography and spacing are more important. Choosing thr letter spacing and letter caseĪ wordmark is a type of logo that only includes the company name.Poorly designed logos are a common problem for many companies.Your brand’s name is reinforced by wordmark logos.
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